MEPHARMA and NordShield® signed a distribution agreement for Middle East and North Africa

Espoo, 15 February 2022 – Nordic BioTech Group Ltd, marketed as NordShield® ("NordShield®") is pleased to announce signing a distribution agreement for its long-lasting disinfectant series NordShield® Brilliant with MEPHARMA Consultancy DWC LLC ("MEPHARMA")


MEPHARMA will be promoting and distributing the unique, wood-extract based NordShield® Brilliant series, and thus bringing a new kind of disinfectant to its markets. The distribution agreement signed with MEPHARMA covers nine markets: United Arab Emirates, Qatar, Jordan, Saudi-Arabia, Kuwait, Egypt, Morocco, Bahrain, and Oman. This agreement and the added nine countries bring the number of countries where NordShield® Brilliant is offered to a total of 25.


The NordShield® Brilliant series has three products on the market:


· Brilliant Surfaces for hard surfaces,

· Brilliant Hands for hand disinfection and

· Brilliant Fresh for shoes, performance gear and feet for odor control


Before the market entry of NordShield® Brilliant products, disinfectants have generally been based on ethanol as the active substance to eliminate germs. The effect of ethanol is short-lived, and after it has evaporated, typically in a matter of seconds, the treated surface is exposed to contamination again. NordShield® Brilliant products contain ethanol for the immediate kill effect; however, the long-lasting protection of the surface is derived from its disruptive technology based on the unique layer that does not evaporate but forms a durable physical, armor-like barrier on the treated surface. Thus, upon application, the unique barrier formulation of NordShield® Brilliant technology provides both an immediate kill and sustained protection of surfaces against microbes. The duration can vary based on the surface and the strain on it. The entire NordShield® Brilliant series has received the 3-star quality seal and rating "excellent" in dermatological tests conducted by renowned Dermatest GmbH in Germany.


"We are delighted to be represented by MEPHARMA in these significant markets. They have an excellent reputation and track record, and I am assured that this is only the beginning of a long and fruitful collaboration for both parties."

- Kristoffer Ekman, CEO of NordShield®


"We are proud to be bringing this unique, Nordic technology to our markets and being able to provide a truly different and sustainable alternative to current solutions. We look forward to a long collaboration that has already started very strong."

- Dr. Ayman Mahmoud, CEO of MEPHARMA



About MEPHARMA

MEPHARMA is a consulting firm established in 2019 specializing in providing various services to the life sciences firms in the Regulatory Affairs, Medical Affairs, Pharmacovigilance, Market Access, Quality Assurance and Compliance as well sales and marketing that of interest of biotech, pharmaceutical and other potential companies in the MENA region. We deliver clever insights and focused actions that transform into sustainable business success.

For more information, visit www.mepharma.ae


Contact to MEPHARMA:

Ayman Mahmoud, Managing Director

Email: ayman(at)mepharma.ae



About NordShield®

Nordic BioTech Group, branded as NordShield®, is the world-leading innovative biotechnology company in developing new bio-based antimicrobial solutions. Founded in 2016 and headquartered in Espoo, Finland, NordShield® is disrupting the field of antimicrobial technology through a durable, wood-based alternative for antimicrobial surface protection utilized across applications and industries. NordShield®, as a commercial technology, was born after more than ten years of researching, developing, testing, verifying, certifying, and patenting. The result is a revolutionary technology with a unique combination of naturality, power and efficacy. This scalable technology enables the strongest protection with the highest innovativeness - a creation as unique and powerful as nature and one that leaves nothing but goodness behind.


For more information, visit www.nordshield.com


Contact to NordShield®:

Emmi Kavander, Chief Communications Officer

emmi.kavander(at)nordshield.com



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